The Globe and Mail’s Sophi.io Wins Digiday Media Award

Digiday awards Best Publisher Platform to Sophi.io, a suite of artificial intelligence-powered automation, optimization and prediction tools developed by The Globe and Mail

TORONTO, June 28, 2021 (GLOBE NEWSWIRE) — Sophi.io, The Globe and Mail’s artificial intelligence-based automation and prediction engine, won the 2021 Digiday Media Award for Best Publisher Platform, which recognizes technology that is most successful in helping publishers achieve their goals.

“AI is an essential technology for helping publishers add authentic value to stories — extending their measure of success beyond page views and virality. For example, Sophi is able to provide data on how much each article on The Globe and Mail contributes to subscriber retention, acquisition, registration potential and advertising dollars. Additionally, to effectively deploy machine learning, around 10% of The Globe and Mail’s workforce is now data scientists and engineers, hired to develop Sophi and grow the strategy even further,” Digiday said.

The awards honour companies, technologies and campaigns that have stood out throughout the media over the past year. “This year, the competition was fierce and the programs robust. Innovation and big ideas expanded the playing field for many of the winners, even in a year when quarantines limited where and how people could work — and play,” according to Digiday.

Phillip Crawley, Publisher and CEO of The Globe and Mail, commented: “It’s an honour to be chosen as the winner of Digiday’s Media Award for Best Publisher Platform. We aren’t often up against companies in both the media and marketing industries but our investments in Sophi have been driven by the understanding that our technology can directly drive performance and economic growth for companies across a large range of industries.”

The other finalists in the Best Publisher Platform category were: Piano, Connatix, Insticator, Duration Media and Adapex LLC.

Sophi is an artificial-intelligence system that helps publishers identify and leverage their most valuable content. It has powerful predictive capabilities – using natural language processing, Sophi Dynamic Paywall is a fully dynamic, real-time, personalized paywall engine that analyses both content and user behaviour to determine when to ask a reader for money or an email address, and when to leave them alone.

Sophi Site Automation autonomously curates digital content to find and promote the most valuable articles. It places 99% of the content on all of The Globe and Mail’s digital pages, including its homepage and section pages. Sophi has been so successful that it is now being used for print laydown as well. Sophi is available to publishers across the globe to enable their content producers to focus on creating the best content possible.

Earlier this month, Sophi won the 2021 International News Media Association (INMA) Global Media Awards for Best in Show in North America and Best Use of Data to Automate or Personalize. Sophi has also won the Online Journalism Award (OJA) for Technical Innovation in the Service of Digital Journalism, handed out by the Online News Association (ONA), and both the World Digital Media Award and the North American Digital Media Award awarded by The World Association of News Publishers (WAN-IFRA) in the category of Best Digital News Start-up.

About Sophi.io

Sophi.io (https://www.sophi.io) is a suite of AI-powered optimization and prediction tools that helps content publishers make important strategic and tactical decisions. Sophi solutions range from Sophi Site Automation and Sophi for Paywalls to Sophi Analytics, a decision-support system for content publishers. Sophi is designed to improve the metrics that matter most to any business, such as subscriber retention and acquisition, engagement, recency, frequency and volume.

Contact

Jamie Rubenovitch
Head of Marketing, Sophi.io
The Globe and Mail
416-585-3355
jrubenovitch@globeandmail.com

Australian Investors Demand Corporate Climate Change Transparency

SYDNEY – Three major investor groups representing some of Australia’s biggest finance firms are calling for government regulators to force big companies to disclose how they plan to address financial risks from climate change. The coalition of investors is warning climate change is becoming a major threat to the global economy.

In a new report, the group of major investors from Australia and New Zealand is demanding regulators set new standards for companies reporting on how climate change and global warming affect their business and change the value of investments.

The authors believe the current voluntary disclosure of climate-related risks is failing to provide investors with confidence.

Erwin Jackson is the director of policy at the Investor Group on Climate Change, which contributed to the report.

“Essentially what investors are asking companies are they ready for the impacts of climate change, are they ready for the transition to net zero emissions? But unfortunately, at the moment the information that investors are getting from companies is really inadequate and it is not really allowing investors to ‘kick the tires’ of many companies to see if they are adequate investments in the face of climate risk,” Jackson said.

Australia has suffered devastating bushfires in recent years. The 2019-20 bushfire season burned more than 18 million hectares of land and cost more than $6 billion dollars.

The investor group says it is concerned about the long-term impact of bushfires and droughts in Australia. The majority of Australian company chief executives now consider global warming to be a hazard to economic growth.

All Australian states and territories have a set a target of net-zero emissions, but the federal government has yet to commit to such an ambition.

Prime Minister Scott Morrison has insisted his environmental policies are responsible and will not damage the economy.

Coal still generates most of Australia’s electricity, but major retailers, including supermarket giant Woolworths and Telstra, a dominant telecommunications company, have all set ambitious renewable energy targets.

Analysts have said that going green was popular with customers and investors, was good for a company’s public image and also made sound financial sense.

Source: Voice of America

Diana Legacy Lingers as Fans Mark Late Royal’s 60th Birthday

LONDON – Most people wouldn’t volunteer to walk through a minefield. Princess Diana did it twice.

On Jan. 15, 1997, Diana walked gingerly down a narrow path cleared through an Angolan minefield, wearing a protective visor and flak jacket emblazoned with the name of The HALO Trust, a group devoted to removing mines from former war zones. When she realized some of the photographers accompanying her didn’t get the shot, she turned around and did it again.

Later, she met with a group of landmine victims. A young girl who had lost her left leg perched on the princess’s lap.

The images of that day appeared in newspapers and on TV sets around the globe, focusing international attention on the then-languishing campaign to rid the world of devices that lurk underground for decades after conflicts end. Today, a treaty banning landmines has 164 signatories.

Those touched by the life of the preschool teacher turned princess remembered her ahead of what would have been her 60th birthday on Thursday, recalling the complicated royal rebel who left an enduring imprint on the House of Windsor.

Diana had the “emotional intelligence that allowed her to see that bigger picture … but also to bring it right down to individual human beings,” said James Cowan, a retired major general who is now CEO of The HALO Trust. “She knew that she could reach their hearts in a way that would outmaneuver those who would only be an influence through the head.”

Diana’s walk among the landmines seven months before she died in a Paris car crash is just one example of how she helped make the monarchy more accessible, changing the way the royal family related to people. By interacting more intimately with the public — kneeling to the level of a child, sitting on the edge of a patient’s hospital bed, writing personal notes to her fans — she connected with people in a way that inspired other royals, including her sons, Princes William and Harry, as the monarchy worked to become more human and remain relevant in the 21st century.

Diana didn’t invent the idea of royals visiting the poor, destitute or downtrodden. Queen Elizabeth II herself visited a Nigerian leper colony in 1956. But Diana touched them — literally.

“Diana was a real hugger in the royal family,” said Sally Bedell Smith, author of “Diana in Search of Herself.” “She was much more visibly tactile in the way she interacted with people. It was not something the queen was comfortable with and still is not.”

Critically, she also knew that those interactions could bring attention to her causes since she was followed everywhere by photographers and TV crews.

Ten years before she embraced landmine victims in Angola, she shook hands with a young AIDS patient in London during the early days of the epidemic, showing people that the disease couldn’t be transmitted through touch.

As her marriage to Prince Charles deteriorated, Diana used the same techniques to tell her side of the story. Embracing her children with open arms to show her love for her sons. Sitting alone in front of the Taj Mahal on a royal trip to India. Walking through that minefield as she was starting a new life after her divorce.

“Diana understood the power of imagery — and she knew that a photograph was worth a hundred words,” said Ingrid Seward, editor-in-chief of Majesty magazine and author of “Diana: An Intimate Portrait.” “She wasn’t an intellectual. She wasn’t ever going to be the one to give the right words. But she gave the right image.”

And that began on the day the 20-year-old Lady Diana Spencer married Prince Charles, the heir to throne, on July 29, 1981, at St. Paul’s Cathedral.

Elizabeth Emanuel, who co-designed her wedding dress, describes an event comparable to the transformation of a chrysalis into a butterfly, or in this case a nursery school teacher in cardigans and sensible skirts into a fairytale princess.

“We thought, right, let’s do the biggest, most dramatic dress possible, the ultimate fairytale dress. Let’s make it big. Let’s have big sleeves. Let’s have ruffles,” Emanuel said. “And St. Paul’s was so huge. We knew that we needed to do something that was a statement. And Diana was completely up for that. She loved that idea.”

But Emanuel said Diana also had a simplicity that made her more accessible to people.

“She had this vulnerability about her, I think, so that ordinary people could relate to her. She wasn’t perfect. And none of us are perfect, and I think that’s why there is this thing, you know, people think of her almost like family. They felt they knew her.”

Diana’s sons learned from their mother’s example, making more personal connections with the public during their charitable work, including supporting efforts to destigmatize mental health problems and treat young AIDS patients in Lesotho and Botswana.

William, who is second in line to the throne, worked as an air ambulance pilot before taking on full-time royal duties. Harry retraced Diana’s footsteps through the minefield for The HALO Trust. Her influence can be seen in other royals as well. Sophie, the Countess of Wessex and the wife of Charles’ brother Prince Edward, grew teary, for example, in a television interview as she told the nation about her feelings on the death of her father-in-law, Prince Philip.

The public even began to see a different side of the queen, including her turn as a Bond girl during the 2012 London Olympics in which she starred in a mini-movie with Daniel Craig to open the games.

More recently, the monarch has reached out in Zoom calls, joking with school children about her meeting with Russian cosmonaut Yuri Gagarin. What was he like, ma’am? “Russian,” she said flatly. The Zoom filled with chuckles.

Cowan, of HALO, said the attention that Diana, and now Harry, have brought to the landmine issue helped attract the funding that made it possible for thousands of workers to continue the slow process of ridding the world of the devices.

Sixty countries and territories are still contaminated with landmines, which killed or injured more than 5,500 people in 2019, according to Landmine Monitor.

“She had that capacity to reach out and inspire people. Their imaginations were fired up by this work,” Cowan said. “And they like it and they want to fund it. And that’s why she’s had such a profound legacy for us.”

Source: Voice of America