Le KFSH&RC se classe comme marque de soins de santé la plus valorisée en Arabie Saoudite et au Moyen-Orient

RIYAD, Arabie Saoudite, 03 mai 2024 (GLOBE NEWSWIRE) — Le KFSH&RC (King Faisal Specialist Hospital and Research Centre) se classe en tête du secteur de la santé en Arabie Saoudite et au Moyen-Orient, et se distingue pour la deuxième année comme la marque de soins de santé la plus valorisée dans ces régions. Selon les rapports de Brand Finance pour 2024, la marque s’est classée 9e en Arabie Saoudite et 28e au Moyen-Orient. De plus, le KFSH&RC se distingue comme unique hôpital au monde à figurer parmi les dix marques les plus valorisées dans le pays.

Le rapport de Brand Finance révèle que la valeur de marque du KFSH&RC a augmenté de 31 %, dépassant 5,6 milliards de riyals saoudiens, soit l’équivalent de 1,5 milliard de dollars. Cette augmentation est le résultat de l’engagement inébranlable de l’hôpital qui cherche à intégrer les derniers traitements médicaux et technologies, et à fournir des soins médicaux spécialisés conformes aux normes internationales les plus récentes.

M. Muhannad Kadi, directeur des communications et du marketing d’entreprise, revient pour nous sur cette reconnaissance mondiale dont bénéficie le KFSH&RC : « Ce succès illustre parfaitement l’engagement de l’hôpital pour atteindre les normes de qualité les plus élevées et offrir des soins d’exception, et reflète également la valeur importante qu’il offre à ses bénéficiaires. » Il souligne que la position de l’hôpital parmi les dix marques les plus valorisées d’Arabie Saoudite met en évidence non seulement sa rentabilité, mais également l’impact positif des changements en cours dans le secteur de la santé du pays.

Au cours de l’année écoulée, le KFSH&RC a franchi plusieurs étapes importantes qui ont contribué de manière significative à améliorer la solidité et la réputation de son image de marque. Cela inclut notamment la réalisation de quatre expériences révolutionnaires dans le domaine de la médecine spatiale, la réalisation de la première transplantation hépatique entièrement robotisée au monde et le lancement d’un service d’analyse rapide des données de séquençage du génome complet, accessible à tous les bénéficiaires. En outre, le KFSH&RC a célébré le traitement réussi de 100 patients atteints de leucémie lymphoblastique aiguë, preuve de nos capacités médicales avancées et de notre engagement dans les soins aux patients.

Dans la lignée du plan Saudi Vision 2030 et de ses programmes de transformation initiés par Son Altesse Royale, le Prince héritier et le Premier ministre, qui visent à renforcer la position du Royaume sur le plan international et à en faire un centre en matière de soins de santé, le KFSH&RC a été classé comme le meilleur centre médical universitaire au Moyen-Orient et en Afrique. Il s’est également hissé à la 20e place du classement des 250 meilleurs hôpitaux au monde par Brand Finance pendant deux années consécutives, en 2023 puis en 2024. Il figure également dans le classement des 250 meilleurs hôpitaux au monde publié par le magazine Newsweek.

Pour plus d’informations, veuillez contacter :

M. Essam Al-Zahrani, responsable par intérim des affaires médiatiques, 0555254429

M. Abdullah Alown, rédacteur en chef des affaires médiatiques, 0556294232

GlobeNewswire Distribution ID 9110946

KFSH&RC Classificado como a Melhor Marca de Cuidados de Saúde da Arábia Saudita e Oriente Médio

RIADE, Arábia Saudita, May 03, 2024 (GLOBE NEWSWIRE) — O KFSH&RC lidera o setor de saúde do Reino da Arábia Saudita e do Oriente Médio, reconhecido como a marca de saúde mais valiosa nessas regiões pelo segundo ano. De acordo com os relatórios do Brand Finance de 2024, ficou em 9o lugar na Arábia Saudita e em 28o no Oriente Médio. Além disso, o KFSH&RC se destaca como o único hospital do mundo a ser classificado entre as dez marcas mais valiosas do país.

O Brand Finance Report mostra que o valor da marca KFSH&RC aumentou 31%, excedendo 5,6 bilhões de riais sauditas, o equivalente a US$ 1,5 bilhão. Esse aumento é o resultado do compromisso inabalável do hospital em incorporar as mais recentes tecnologias e tratamentos médicos e fornecer atendimento médico especializado que atenda aos mais recentes padrões internacionais.

Refletindo sobre o reconhecimento global do KFSH&RC, o Sr. Muhannad Kadi, Diretor de Comunicações Corporativas e Marketing, comentou: “Esta conquista ressalta a dedicação do hospital em alcançar os mais altos padrões de qualidade e fornecer cuidados de saúde excelentes, bem como o valor significativo que oferece aos seus beneficiários.” Ele enfatizou que a posição do hospital entre as dez marcas mais valiosas da Arábia Saudita não apenas ressalta sua eficácia, mas também o impacto positivo das transformações em andamento do setor de saúde do Reino.

No ano passado, o KFSH&RC alcançou vários marcos notáveis que contribuíram significativamente para a força e reputação da sua marca. Isso inclui a realização de quatro experimentos inovadores em medicina espacial, a realização do primeiro transplante de fígado totalmente robótico do mundo e o lançamento de um serviço rápido de análise de sequenciamento de genoma completo disponível para todos os beneficiários. Além disso, o KFSH&RC celebrou o tratamento bem-sucedido de 100 pacientes com leucemia linfoblástica de células T, um testemunho da nossa capacidade médica avançada e dedicação ao atendimento do paciente.

De acordo com a Saudi Vision 2030 e seus programas de transformação, iniciados por Sua Alteza Real, o Príncipe Herdeiro e o Primeiro-Ministro – que visam melhorar a posição global do Reino e estabelecê-lo como um centro de saúde – o KFSH&RC foi classificado como o melhor Centro Médico Acadêmico do Oriente Médio e da África. Também garantiu o 20º lugar globalmente por dois anos consecutivos, 2023 e 2024, de acordo com o relatório Global Top 250 Hospitals da Brand Finance. Além disso, ele foi classificado entre os melhores hospitais do mundo do 250 Best Hospitals in the World da revista Newsweek.

Para mais informações contate:

Sr. Essam Al-Zahrani, Dirigente Interino de Assuntos de Mídia, 0555254429

Sr. Abdullah Al-Awn, Editor Sênior de Assuntos de Mídia, 0556294232

GlobeNewswire Distribution ID 9110946

KFSH&RC Ranked Top Valuable Healthcare Brand in Saudi Arabia and Middle East

RIYADH, Saudi Arabia, May 02, 2024 (GLOBE NEWSWIRE) — KFSH&RC tops the healthcare sector in the Kingdom of Saudi Arabia and the Middle East, recognizing it as the most valuable healthcare brand in these regions for the second year. According to the 2024 Brand Finance reports, it placed 9th in Saudi Arabia and 28th in the Middle East. Additionally, KFSH&RC stands out as the only hospital worldwide to be ranked among its country’s top ten most valuable brands.

The Brand Finance Report shows that KFSH&RC brand value increased by 31%, exceeding 5.6 billion Saudi Riyals, equivalent to USD 1.5 billion. This increase is the result of the hospital’s unwavering commitment to incorporating the latest medical technologies and treatments and providing specialized medical care that adheres to the latest international standards.

Reflecting on KFSH&RC’s global recognition, Mr. Muhannad Kadi, the Chief Corporate Communications & Marketing Officer, commented, “This accomplishment underscores the hospital’s dedication to achieving the highest quality standards and providing outstanding healthcare, as well as the significant value it delivers to its beneficiaries.” He emphasized that the hospital’s position among the top ten most valuable brands in Saudi Arabia not only highlights its effectiveness but also the positive impact of the ongoing transformations within the Kingdom’s healthcare sector.

Over the past year, KFSH&RC has achieved several notable milestones that have significantly contributed to its brand strength and reputation. These include conducting four ground-breaking experiments in space medicine, performing the World’s first fully robotic liver transplant, and launching a rapid whole genome sequencing analysis service available to all beneficiaries. Furthermore, KFSH&RC celebrated the successful treatment of 100 T-cell lymphoblastic leukemia patients, a testament to our advanced medical capabilities and dedication to patient care.

In line with Saudi Vision 2030 and its transformation programs, initiated by His Royal Highness, the Crown Prince and Prime Minister—which aim to enhance the Kingdom’s global position and establish it as a healthcare hub—KFSH&RC has been ranked as the top Academic Medical Centre in the Middle East and Africa. It also secured the 20th spot globally for two consecutive years, 2023 and 2024, according to Brand Finance’s Global Top 250 Hospitals report. Additionally, it has been ranked among the top 250 Best Hospitals in the World by Newsweek Magazine.

For more information please contact:

Mr. Essam Al-Zahrani, Acting Media Affairs Head, 0555254429

Mr. Abdullah Alown, Senior Media Affairs Editor, 0556294232

GlobeNewswire Distribution ID 9110177

INVNT GROUP and MSM Boost Partnership and Marketing Service Offerings in Motorsports Industry with Strategic Leadership Appointment

INVNT GROUP welcomes Roc Nation veteran, Luca Zanello, as SVP of Content Strategy

New York, NY, May 02, 2024 (GLOBE NEWSWIRE) — Building on their successful partnership, INVNT GROUP and MSM (Media & Sport Management) enhance service offerings and commercial solutions tailored for talent and brands within the booming motorsports industry.

INVNT GROUP, the global brand storytelling agency portfolio, was named Best Global Media Agency at the 2023 Automotive Marcomm Awards by Autocar, for groundbreaking campaigns with Lamborghini, Formula E, General Motors, Lotus, Rolls Royce and more. Over four decades, MSM has built standout relationships between brands, drivers, teams, and championships at the pinnacle of motorsport, including sponsorships, hospitality, and events.

The partnership brings the appointment of Roc Nation music and entertainment veteran, Luca Zanello, as SVP of Content Strategy at INVNT GROUP, fortifying the global suite of award-winning capabilities and integrated services within the motorsports including strategy, partnerships, experiential, digital, Web3, content, and culture. Zanello reports into Scott Cullather, President and CEO of INVNT GROUP, and CEO of INVNT.ATOM.

“Motorsports have not only captured the global imagination but have accelerated the expansion of its cultural influence at unprecedented speed. Our evolving collaboration with MSM, and appointment of Luca, places us at the forefront, allowing us to deliver pioneering, bespoke solutions to the motorsports industry. We are committed to enhancing the connection between brands, talent, and partners with audiences worldwide through dynamic storytelling and groundbreaking experiences. Together, we are charging the future of motorsports, transcending the boundaries of the racetrack,” said Scott Cullather.

The partnership aims to deliver strategies within the motorsport domain, leveraging both INVNT GROUP and MSM’s deep rooted motorsports network and industry expertise.

Enrico Zanarini, Founder and CEO of MSM, expressed: “This is more than a partnership expansion; it’s how we redefine motorsport marketing. With MSM’s deep history in the motorsports industry, and INVNT GROUP’s storytelling expertise, we are poised to deliver exciting and unexpected engagement programs that resonate deeply with fans and stakeholders alike.”

Luca Zanello, commenting on his new role, added, Joining this dynamic team during a transformative era in motorsports is truly exhilarating. We are redefining the limits of motorsports engagement by introducing comprehensive programs that blend traditional approaches with cutting-edge digital and experiential strategies. Our goal is to unite and excite fans globally, offering them novel and captivating experiences that not only entertain but also deepen their connection to the sport.”

This strategic allegiance is a significant milestone in the evolution of motorsport marketing and the overall industry, promising next-generation strategies and enhanced engagement for clients, brands, partners, and audiences across the globe.

ABOUT INVNT GROUP

INVNT GROUP™ represents a growing portfolio of complementary disciplines designed to help forward-thinking brands and organizations everywhere, impact the audiences that matter, anywhere.

Headed by President and CEO, Scott Cullather, INVNT GROUP amplifies globally with offices in New York (HQ), Sydney, London, Singapore, Dubai, San Francisco, Stockholm, Mumbai, Detroit, and Washington D.C.

The GROUP consists of the founding, live brand storytelling agency, INVNT; brand strategy & creative-led culture consultancy, Meaning; production studio & creative agency, HEVĒ; live events for colleges and universities, INVNT Higher Ed; digital innovation agency, INVNT.ATOM; creative multimedia experience studio, Hypnogram, and live entertainment production company, ITP Live. For more information visit: https://invntgroup.com/

ABOUT MSM

MSM is a leader in the world of motorsport and has been fostering standout relationships between brands, drivers, teams and championships for over 40 years.

The team specializes in individual and corporate management, offering clients their expertise across the marketing mix. MSM is active in sponsorship facilitation, commercial opportunity development and execution, client representation, tailored hospitality offerings, and managing bespoke events on and off track. Having spent four decades in the most innovative sporting environment, MSM has developed an approach that is tailor-made for partners to unlock their full potential.

MSM’s deep insight and unparalleled know-how enable their partners to connect with both new and existing audiences in an authentic way, while also delivering measurable commercial impact. For more information, https://msmgroup.com

Attachment

Jhonathan Mendez de Leon
INVNT GROUP
Jmendezdeleon@invnt.com

GlobeNewswire Distribution ID 9110107

Syrians Seek UN Rights Ruling Against Russia for 2019 Hospital Attacks

Open Society Justice Initiative Files Complaint to the UN Human Rights Committee

New York, May 02, 2024 (GLOBE NEWSWIRE) — The Russian Federation has been accused before the UN Human Rights Committee in Geneva of carrying out a deliberate attack on a hospital in Syria—in a legal action that highlights Moscow’s repeated use of military force against health care facilities in Syria, where its forces have been supporting the regime of President Bashar al-Assad.

A complaint before the Committee, filed on May 1, focuses on a series of air strikes on Kafr Nabl Surgical Hospital in Idlib province on May 5, 2019.

It accuses the Russian Air Force of killing two civilians and endangering the lives of all those working in and using the hospital at the time—medical practitioners, patients, support staff, and visitors.

The complaint has been brought before the Committee by a Syrian man whose two cousins were killed by the attack, and by Hand in Hand for Aid and Development, the humanitarian NGO that was supporting the hospital at the time. Hand in Hand is representing the interests of the patients of the hospital.

The applicants are represented by lawyers of the Open Society Justice Initiative, with Professor Philip Leach, professor of human rights law at the UK’s Middlesex University as co-counsel.

The evidence being presented to the Committee includes a detailed account of the Russian Air Force attack on the hospital at Kafr Nabl, and on three other hospitals near Kafr Nabl in just 12 hours on May 5-6, 2019. There was no fighting near the hospital at the time of the attack, which lay in opposition-controlled territory some 20km away from the front line.

The complaint draws on a wealth of video and audio recordings made at the time, as well as eyewitness accounts that point to direct Russian Air Force involvement in coordinating and executing the attacks. The material includes observations of Russian aircraft in the area at the relevant time, and audio recordings of communications between a Russian pilot and Russian ground control, authorizing the release of aerial munitions and confirming that the aerial munitions had been dropped, at the precise times that strikes were captured on video. Some of the material included as evidence in the complaint was used by the New York Times in a special report published on October 13, 2019.

Fadi al-Dairi, the director of Hand in Hand, said: “The Russian air force attack on Kafr Nabl hospital was a well-documented atrocity that was part of a systematic assault on hospitals and healthcare facilities in opposition-held territory in Syria in 2019. The coordinates of the hospital had been shared with Russia by the UN under the UN Deconfliction Mechanism. Syrians are looking to the Human Rights Committee to show us some measure of redress by acknowledging the truth of this brutal attack, and the suffering caused.”

James A. Goldston, executive director of the Justice Initiative, said: “This complaint before a preeminent international human rights tribunal exposes the Russian government and armed forces’ deliberate strategy of targeting healthcare in clear violation of the laws of war. It must remind us all that attacks on protected healthcare facilities—whether in Syria, Sudan, Ukraine, or the Gaza Strip—are an abomination that must never be normalized.”

The complaint is being supported by expert analyses prepared by Syrian Archive and Physicians for Human Rights. Physicians for Human Rights has documented 604 attacks against medical facilities in Syria since 2011, the overwhelming majority conducted by Syrian and Russian forces.

Houssam al-Nahhas, MD, Middle East and North Africa Researcher for Physicians for Human Rights, said: “Widespread and systematic attacks on health care in Syria are part of a strategy implemented by the Syrian and Russian governments, devastating the country’s health care system. Despite the seriousness of these crimes, no perpetrators have ever faced accountability. We hope this landmark case helps to end the impunity for attacks on health care in Syria and serve as a warning to perpetrators in other conflicts around the world.”

The Geneva-based Human Rights Committee is a body of 18 independent experts that monitors implementation of the International Covenant on Civil and Political Rights (ICCPR), which has been signed by 173 countries. Under the ICCPR’s Optional Protocol, which the Russian Federation signed in 1990, individuals can bring complaints against signatory states before the Committee over rights violations.

The complaint accuses the Russian Federation of perpetrating a clear and serious violation of International Humanitarian Law by deliberately attacking a protected medical facility, in breach of the Right to Life under the ICCPR. The attack killed two brothers and endangered the lives of everyone working in and using the busy hospital. The hospital was operating normally at the time of the attack and neither Russia nor Syria provided any warning before the attack. This is not the only time the facility was targeted: Kafr Nabl Hospital was attacked 13 times between 2014 and 2019.

From a legal perspective, a decision against Russia would provide significant new jurisprudence on the extraterritorial obligations of States in armed conflict, and would pave the way for progressive decisions from other human rights bodies and courts.

The Open Society Justice Initiative is part of the Open Society Foundations, and pursues strategic litigation on a range of issues including advancing human rights and advancing the rule of law. Its work on Syria has included supporting efforts to bring top Syrian officials and leaders to trial before national courts in Europe for crimes against humanity committed in Syria.

Communications
Open Society Foundations
(212) 548-0378
media@opensocietyfoundations.org

GlobeNewswire Distribution ID 9109977

Fire Officer cautions public against collecting spilling fuel


Assistant Divisional Officer I (ADOI) Christian Nyarkosah of the Ashaiman Fire Station, has reiterated the call on the public to desist from syphoning fuel from spilling tankers.

The act could lead to a fire outbreak and even death, he said, stressing that it was unfortunate that some Ghanaians had not been heeding the advice to avoid going to accident scenes to collect spilling fuel.

‘Ghanaians have not learned and are still not learning. We’ve been educating the public that when there is a spillage, especially in super (petrol), because of its violent nature, we need not go near it,’ he said.

‘But time without number, we see them still going close to fetching the fuel; you see members of the public rushing there to siphon fuel; how much is the fuel that you will put your life at risk? We need not do that.’

ADOI Nyarkosah made the call when he led a team of fire officers to tackle a spillage from a fuel tanker on Tuesday night on the Ashaiman Zenu road near the Lebanon International School in the Greater
Accra Region.

Briefing the media on the incident, he said the station received a distressed call at 2150 hours and the team quickly moved to the spillage scene, arriving at 2203 hours.

Upon reaching the scene, he said they realised that the residents were fetching the fuel with buckets and cans, which could spark fire.

‘We called for police assistance and they quickly stopped it, while we also called for two additional pumps from the motorway and Katamanso Fire Stations to augment our efforts’.

The Fire Officer said it took them over three hours to tackle the spillage seeping through the bottom of the tanker, which was in a normal position, adding that they placed the tanker at a safe place and washed the fuel off the road.

Source: Ghana News Agency

EPA Boss Bungalow Takeover: Staff threaten industrial action


The staff of the Environmental Protection Agency (EPA) have threatened industrial action tomorrow May 03, to express displeasure over an order for its Executive Director to vacate his official bungalow for the Interior Minister.

Mr Godsway Lawson Daniels, the Divisional Chairman of the Public Services Workers Union (PSWU) of the Trades Union Congress of the EPA, said the Agency received a letter from the Ministry ordering the EPA Executive Director to vacate the bungalow, or be forcefully ejected.

Mr Daniels at a news conference in Accra said the EPA had occupied the bungalow since 1972 and that all its Executive Directors stayed in the same building.

‘It’s unfortunate that at this time that all State Directors are unstable and are also hit by this economic crisis that they are asking us to vacate. The Agency has spent a lot in building and renovating the bungalow to the status that befits its Executive Directors and we are not in any position to get another bungalow.

‘We have suggested that the Ministry
of Housing rather allocates any other bungalow that is empty to the Minister, however, they are saying its the EPA’s building they want.

‘We want to know, where is the official residence of the Interior Minister? Who is occupying it or who has it been given to? Why can’t the Housing Minister get another bungalow for the Interior Minister? Has the residence been sold to another person? Who is that person?’ he asked.

‘…The same government that appointed Dr John Kingsley Krugu a few months ago is taking action to make him homeless.

‘EPA does not have money to renovate any government property to suit its Executive Secretary. We expect the Interior Ministry and its Minister, Henry Quartey, to go after their own residence and leave EPA’s residence alone,’ he added.

The Chairman said EPA staff, clad in red, would petition the Ministry of Environment, Science, Technology and Innovation tomorrow, and then move to the residence of its Executive Secretary where the supposed ejection would happen.

He said if the con
cerns were not addressed they would take legal action against the parties involved.

Mr Kwame Freduah, the Vice Chairman of the PSWU, TUC, called on all civil society, public institutions, faith based organisations, and traditional authorities to support their call, adding: ‘Today, it is the EPA, tomorrow it may be another public institution.’

Source: Ghana News Agency

Douala: Blue-collar workers snub Labor Day to raise money for family upkeep

Considered a special day reserved for workers, to brandish their plights and demand solutions, and not just dive into celebrations, some Cameroonians prefer to ignore and move on with their usual business activities.

Many struggling workers with difficult jobs in the economic capital, Douala do not see how celebration will put food on their table. ‘It is Labor Day, so we are out to work and generate income for ourselves. Carolle, a hairdresser said.

‘If I decide to go and match or celebrate, how will I settle my bills and pay my house rent? I have four children who need to eat. So, I must work to have money. Things are very expressive, making life very difficult ‘. Elvis Nintcheu, a Mechanic revealed.

Those who celebrate yearly according to this set of workers like mechanics, goods distributors, and hairdressers whose jobs are regarded as inferior by many, do not bear the same challenges as them.

‘Our five fingers are not equal. So, our problems are not of the same magnitude. My family first before pleasu
re.’ A distributor of sachet water stressed.

For such a class of workers to take part in labor day celebration of any form, the standard of living must be improved upon by state authorities and support or consideration from municipal authorities.

Source: Cameroon News Agency